Marketing and Perception issues

1. Political advocacy through tourism: Using tourism to change the perception of your locale, business or nation
2. Successful and failed tourism marketing strategies.
3. Dealing with over- and under- tourism, how to match the number of visitors to your locale’s capabilities
4. Tourism Confronts Terrorism: What You Need to Know to Maintain a Viable Industry in the Face of Terrorism
5. Generational Marketing: How to market tourism to diverse age groups

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